WASHINGTON, DC: The White House Office on National Drug Control Policy (ONDCP) is about to unleash a multimillion dollar RFP as part of its war against drugs.
WASHINGTON, DC: The White House Office on National Drug Control
Policy (ONDCP) is about to unleash a multimillion dollar RFP as part of
its war against drugs.
The RFP, valued in the range of dollars 2 to dollars 5 million annually
over four years, calls for an agency with the skills and savvy to enlist
corporate America in anti-drug efforts.
ONDCP senior advisor Alan Levitt said he anticipates the RFP to be
published in Commerce Business Daily ’sometime before the end of the
year’ and that the campaign includes no advertising.
Several companies, including AOL and Disney, are already supporting the
ONDCP’s efforts, aimed at kids nine to 18 and their parents, while other
groups have pledged dollar-for-dollar matches for every federal dollar
spent. Still, Levitt said there are still many ways corporations can
participate, whether through their workplaces or by sponsoring community
events.
Because of the size of the business, Levitt is open to smaller PR firms
partnering to bid on the account. He warned agencies not to call ONDCP
for information, but instead to wait for the RFP to be published.
