Healthcare PR firm Presence Euro RSCG enlists help

NEW YORK: Healthcare PR firm Presence Euro RSCG has brought in a professional sharpshooter to take a shot against a dangerous children’s disease. The firm has enlisted Sheryl Swoopes, star of the WNBA’s Houston Comets, as national spokesperson for respiratory syncytial virus (RSV) awareness. An Olympic gold medalist and mother, Swoopes will appear in a PSA and will also tour city high schools this winter to call attention to RSV, a common cause of lower respiratory infections that hospitalizes more than 126,000 kids a year.