COMMENT: The Big Pitch - After separating from his wife, how would you handle Howard Stern as a client?

BRIAN GAUDET - Manning Selvage & Lee, Washington, DC

BRIAN GAUDET - Manning Selvage & Lee, Washington, DC

BRIAN GAUDET - Manning Selvage & Lee, Washington, DC

Howard Stern has always leveraged his family to create the bipolar aura

of wildman on the radio vs. family guy at home. His separation at age 45

from his college sweetheart calls all of this into question.

Stern needs to take on his separation the same way he has taken on all

the other private parts of his life ... but give the family a rest

Given his resources and his celebrity, he should enjoy a very public

mid-life crisis and take us along for the ride! He should live out the

fantasies that he has talked about for years by dating other celebrities

- and telling us about it on our daily commutes. To do anything less

would be unfaithful to his nature.

JAMES LAKE - Cohn & Wolfe, Washington, DC

Howard Stern is a ’shock jock’ - no ifs, ands or buts about it. He

shouldn’t try and change his already well-established persona or try and

get people to think he’s something he’s not. What he can continue to be

is honest and straightforward with his audience about his separation

from his wife.

However, out of respect for his family, he should try and move beyond

discussions of this aspect of his personal life, separating it from his

public career as soon as possible. As a good parent, he should continue

to show remorse for the devastation that a divorce places on the family

and strive to be a good father. Howard Stern has made a good life being

Howard Stern; he shouldn’t try and change it now.

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