WASHINGTON, DC: Brodeur has recruited research specialist Jerry Johnson to spearhead the agency’s new issues management practice.
WASHINGTON, DC: Brodeur has recruited research specialist Jerry
Johnson to spearhead the agency’s new issues management practice.
Johnson arrives from the opinion research firm Frederick Schneiders,
where he had risen to the rank of SVP. While he will remain in DC, he
has been charged with growing the new practice nationally.
Johnson said that Schneiders’ recent incorporation into the Shandwick
network (PRWeek, October 11) played little role in his decision to join
Brodeur, and emphasized that the new practice will not include
He does, however, believe the operation should devote itself to helping
companies take leadership on issues such as patents and technological
’The issues that are being generated today in technology are by
definition ’new,’’ he said.
Johnson is no newcomer to hi-tech and public affairs PR. Before his
stint at Schneiders, he served as VP and research director at Ogilvy &
Mather, before helping to found the public affairs firm Powell Tate.
Along the way, he has worked on accounts for large hi-tech companies and
trade associations, both American and foreign, on issues such as
semiconductor policy, intellectual property and digital video
Johnson said that the hi-tech industry has begun to realize the
importance of reaching groups outside the industry, meaning that
influencers beyond the hi-tech sector will increasingly demand more say
’We want to help our clients not only understand the existing groups
that are involved with technology-related issues, but to help them form
new groups and develop new efforts,’ he explained.