ANALYSIS: Profile - Falbaum: cycling across ethical landscape.Born in Nazi Germany and raised in China, Berl Falbaum has been a wanderer most of his life. But he recently found the time to pen a novel, exploring the ethical dilemmas that PR pros face dail
Detroit is Motor City and cars here are generally more personal
statement than mere utility. But Berl Falbaum is into cycling. Ducking
across a busy suburban boulevard on the way back to his office after
lunch, Falbaum wants to take advantage of the gorgeous day. ’If a client
hadn’t called me to a 3:45 meeting, I’d be heading out to put in 50
miles on my bike before dinner,’ says the Detroit newsman turned PR pro,
journalism teacher and now, novelist.