ANALYSIS: Profile - Falbaum: cycling across ethical landscape.Born in Nazi Germany and raised in China, Berl Falbaum has been a wanderer most of his life. But he recently found the time to pen a novel, exploring the ethical dilemmas that PR pros face dail

Detroit is Motor City and cars here are generally more personal statement than mere utility. But Berl Falbaum is into cycling. Ducking across a busy suburban boulevard on the way back to his office after lunch, Falbaum wants to take advantage of the gorgeous day. ’If a client hadn’t called me to a 3:45 meeting, I’d be heading out to put in 50 miles on my bike before dinner,’ says the Detroit newsman turned PR pro, journalism teacher and now, novelist.

by Lisa Davis

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