ANALYSIS: Profile - Falbaum: cycling across ethical landscape.Born in Nazi Germany and raised in China, Berl Falbaum has been a wanderer most of his life. But he recently found the time to pen a novel, exploring the ethical dilemmas that PR pros face dail

Detroit is Motor City and cars here are generally more personal statement than mere utility. But Berl Falbaum is into cycling. Ducking across a busy suburban boulevard on the way back to his office after lunch, Falbaum wants to take advantage of the gorgeous day. ’If a client hadn’t called me to a 3:45 meeting, I’d be heading out to put in 50 miles on my bike before dinner,’ says the Detroit newsman turned PR pro, journalism teacher and now, novelist.

by Lisa Davis

Sign in to continue

Sign in

Sign in

Trouble signing in?

Reset password: Click here

US and Asia
subscriptions@prweek.com
+001 (800) 558-1708

UK & Europe
support@prweek.com
+44 (0)20 8267 8121

Register

Don't have an account? Complete easy registration and receive:

  • Limited Article Views (Excludes Subscriber Only Content)
  • Select Newsletters (Excludes Subscriber Only Bulletins)

Register Now

Register

FREE

  • Limited free articles a month
  • Limited number of free email bulletins

Register Now

Subscribe to The Knowledge

To receive full access to PRWeek's content subscribe today and receive:

  • Unrestricted access to all The Information and The Knowledge content
  • Access to the new PRWeek Data Hub
  • Exclusive access to in-depth reports including the Top 150 UK PR Consultancies Report, Industry Awards Rankings, Industry Salaries Report, and more

Subscribe

Subscribe

To receive full access to PRWeek's content subscribe today and receive:

  • Unrestricted individual access to prweek.com
  • Breaking news and industry updates via PRWeek Daily News bulletin
  • Exclusive access to Agency Business Report, annual Salary Survey, Power List, 40 Under 40, & Best Places to Work, and more

Subscribe Options

Start your free trial

Join today and get:

  • Unrestricted individual access to prweek.com
  • Breaking news and industry updates via PRWeek Daily News bulletin
  • Exclusive access to Power Book and Top 150 UK Agency Business Report

Join today

Need to activate your subscription?

Domain/Group Subscriptions
Click here >>

Individual Subscriptions
Click here >>

Need to activate your Subscription

Company Wide Subscriptions
Click here >>

 UK Individual Subscribers
Click here >>

Recommended for you

Recommended for you

Explore further