PALO ALTO, CA: The former head of Edelman’s hi-tech practice has joined the exodus of PR pros to Internet start-ups.
PALO ALTO, CA: The former head of Edelman’s hi-tech practice has
joined the exodus of PR pros to Internet start-ups.
Paul Bergevin, previously the agency’s EVP of technology, has joined a
start-up code-named ’Itixs’ as VP of marketing.
Like most pros who have abandoned agency and corporate PR positions for
the promise of Net riches, Bergevin becomes a major stakeholder in the
operation. He will work alongside site founders Tim Hickman and Chris
Misner, both former Netscape execs.
The consumer-oriented site is scheduled to launch at the end of the
month, though Bergevin is unable to reveal any details about it during
the current ’stealth’ period. He has already appointed LA tech shop
SparkPR to tend to its communications needs, and has promised to ramp up
the in-house PR operation.
Bergevin left Edelman in September and was succeeded by his two
deputies, Miller Bonner and Harry Pforzheimer. Bonner has since been
named the firm’s New York GM of technology, taking over from Steve
Hoechster (PRWeek, Oct. 25).