CHICAGO: Hoping to up the profile of its healthcare clients in local and major media markets, Ruder Finn has launched a healthcare media department in its Chicago office.
CHICAGO: Hoping to up the profile of its healthcare clients in
local and major media markets, Ruder Finn has launched a healthcare
media department in its Chicago office.
Bill Heineke, who had worked with healthcare clients in RF’s New York
office before moving to Chicago in 1998, will lead the new operation,
taking on the title of SVP and media director of RF/Chicago.
While most of RF’s healthcare work is based in the firm’s New York HQ,
Chicago head Howard Solomon said the new department was formed in the
Midwest to tap Heineke’s expertise. ’Bill is arguably the top healthcare
person in our agency as far as media strategy is concerned,’ he said.
Solomon added that being in the central time zone facilitates working
with clients on each coast.
To accommodate anticipated demand for the new department’s services, the
agency has hired Sarah Sherwood away from Edelman and Anne Brownsey from
The Financial Relations Board. More hires are expected early next
Solomon predicted that the healthcare media department could add a
mid-six-figure sum to the Chicago office totals in 2000. Fee income will
likely top dollars 2 million this year, compared to about dollars 1.5
million in 1998.
In addition to the new role, Heineke will continue to oversee several of
the agency’s major healthcare accounts, including Home Access Health