CHICAGO: Talk that Publicis Dialog is close to acquiring Selz/Seabolt Communications surfaced anew in Windy City PR circles last week.
CHICAGO: Talk that Publicis Dialog is close to acquiring
Selz/Seabolt Communications surfaced anew in Windy City PR circles last
While a Publicis spokesperson said the company had no comment about the
rumors, a Chicago source familiar with the negotiations said final
details are being ironed out and the deal will be completed within the
next few days.
Another source, however, noted the long-rumored purchase (PRWeek, August
23) has gone through a series of fits and starts, making it unclear how
soon an arrangement will be consummated.
Should Publicis pull the trigger on the deal, it will have completed
another aspect of its PR acquisition strategy, which called for
purchases in San Francisco (accomplished through September’s addition of
Purdom Public Relations) and New York (last month’s purchase of
A Washington, DC agency with public affairs capabilities is likely next
on the French holding company’s shopping list. Additionally, Publicis
Dialog prexy Andy Hopson has hinted that the agency may still be looking
at other firms in New York and San Francisco.
Selz/Seabolt, an employee-owned operation, has been a rumored takeover
target for some time. Chicago PR pros said Paul Fullmer, its 65-year-old
chairman and CEO, is ready to cash out, a rumor given credence earlier
this year when Fullmer elevated Patricia Pearson to the post of
Fullmer had been president since 1979 and CEO since 1982, while Pearson
joined the company last year from Burson-Marsteller’s Chicago office.