Marketing program designed for WPBA
NEW YORK: The Women’s Professional Billiard Association (WPBA)
won’t be shooting from behind the PR eight ball any longer. The group
has tapped Sumner Rider & Snyder for a comprehensive marketing program
designed to expand TV viewership and increase tournament attendance.
Also central to the WPBA’s marketing plans are partnerships with
companies hoping to build their brand through affiliation with sporting
events. ’We’re poised for a major growth spurt,’ said WPBA executive
director Lisa Stancati.