Marketing program designed for WPBA

NEW YORK: The Women’s Professional Billiard Association (WPBA) won’t be shooting from behind the PR eight ball any longer. The group has tapped Sumner Rider & Snyder for a comprehensive marketing program designed to expand TV viewership and increase tournament attendance. Also central to the WPBA’s marketing plans are partnerships with companies hoping to build their brand through affiliation with sporting events. ’We’re poised for a major growth spurt,’ said WPBA executive director Lisa Stancati.

by CLAIRE ATKINSON

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