MARKET FOCUS HI-TECH: Which way now for hi-tech PR? Clients are asking hi-tech pros to take on new tasks. But not everyone thinks that’s such a great idea. What is the future of tech PR? Rebecca Flass reports

From Silicon Valley to Silicon Alley and points in between, public relations professionals are chanting the same mantra - the Internet changes everything. It changes the speed pros work at, the way consumers view technology, the tools available to promote clients, the geographic spread of the technology sector (i.e., it’s all over the country) and the demand for services that have traditionally fallen outside the realm of PR.