This is a rather special issue for PRWeek. It’s our first birthday today. Some doubted we would still be here 12 months on, when we launched on Monday November 16, 1998 in a window of opportunity the size of a porthole. But the numbers are telling us that, on the contrary, the magazine is an outstanding success.
This is a rather special issue for PRWeek. It’s our first birthday
today. Some doubted we would still be here 12 months on, when we
launched on Monday November 16, 1998 in a window of opportunity the size
of a porthole. But the numbers are telling us that, on the contrary, the
magazine is an outstanding success.
At over 10,500, our circulation is already easily the highest of any
paid weekly PR publication - in only 12 months. Figures show that we
have at least 30,000 readers of every issue, every week (source: Impulse
Research from the Thomas L. Harris/Impulse survey shows that even among
an audience base heavy on client marketers, we have already achieved 24%
penetration. You can be sure that next year all those figures will be
Most important: you, our readers, like the magazine. Everyone knows that
statistics can be manipulated this way and that, but whichever way you
look at it, the numbers come out the same. In a readership survey by
Impulse Research, conducted July 1999, 84.6% agreed (or strongly agreed
or very strongly agreed) that PRWeek was better than other PR
The survey also shows that almost all (96.9%) our readers agree that
they enjoy reading PRWeek. 87.9% agreed (or more strongly agreed) that
it gave them a new perspective; 94.4% said it was easy to read; and
88.5% said it was useful in their job.
But we’re not going to stop here. This is just the beginning for
In the next 12 months, we have exciting plans which will ensure that the
magazine continues to grow, and that you, our valued customers, get
better value and better service.
Among the highlights of next year’s activities is the PRWeek Awards
dinner, set for February 15 at the Marriott Marquis in New York. As yet
another sign of the magazine’s success, we estimate well over 500
entries received as this column went to press. And for the first time in
the history of the many award ceremonies organized by PRWeek’s parent
company, Haymarket Publishing, we expect every single category to be
We also plan to re-launch the PRWeek web site with a host of new
And a special international e-mail service is set for launch that will
provide tailored news services.
Other highlights for the upcoming year: a bigger salary survey; the Top
200 agency rankings; two corporate PR surveys; a journalist survey; a
special feature on ’The Greatest Communicators of All Time’; the CEO
survey; and the Best & Worst Publicity celebration.
I would therefore like to thank all our subscribers, readers,
advertisers and suppliers for making this magazine such a great success
in its first year. And above all I would like to thank our staff. It’s
taken some very long nights, several computer crashes and other tricky
incidents along the way to get this to happen. Without their hard work
and dedication, we would not be here today.