CEO REPORT: PR takes center stage with CEOs - We asked the nation’s leading CEOs to assess the importance of PR in today’s business age. And for an added bit of fun, we asked them to rate the PR skills of their fellow CEOs. Adam Leyland ex
The public at large may be suspicious of PR. Journalists may
underplay its role. But try telling that to the new-age CEOs. The annual
PRWeek/Burson-Marsteller CEO survey has found overwhelming evidence to
suggest that after years of under-appreciation and misunderstanding,
CEOs increasingly value public relations and its practice, and are more
and more clued in to reputation management.