Most PR firms, one way or another, aspire to be as globally attuned as possible. But with this reach comes a whole host of potential problems.
Most PR firms, one way or another, aspire to be as globally attuned
as possible. But with this reach comes a whole host of potential
problems.
Ketchum found this out the hard way during the recent Taiwan earthquake,
which devastated its Ketchum Newscan office as well as the abodes of the
office’s employees.
’The island-wide blackouts left us without electricity for nearly 48
hours,’ wrote Newscan GM Jerry Peng in the Good Day Ketchum intra-agency
newsletter. ’Our office building had large fissures in its walls, making
the door impossible to close and lock.’
Peng’s fellow Ketchumites around the globe came to the rescue,
collecting more than dollars 11,000 in assistance for the
earthquake-devastated staffers.
This is, by far, the best argument yet we’ve heard for being global.
