MARKET FOCUS NEW JERSEY - Postcards from the edge - With New York and Philadelphia just over their respective rivers, New Jersey PR firms have been overshadowed by the giants in those cities. But, as Isadore Barmash reports, that’s changing

New Jersey is a compact state with a lot of business activity. But for years, PR firms located within the state felt much like second-class citizens. Larger, better-heeled agencies in New York and Philadelphia grabbed the choice national accounts. But time and economics have changed the picture. New Jersey is beginning to come out from those cities’ shadows.