SAN FRANCISCO: In a management shakeup intended to turn around the legendary jeanmaker’s slumping sales, Levi Strauss has increased the duties of global marketing VP Larry Ruff to include publicity, consumer relations, Web marketing and licensing.
SAN FRANCISCO: In a management shakeup intended to turn around the
legendary jeanmaker’s slumping sales, Levi Strauss has increased the
duties of global marketing VP Larry Ruff to include publicity, consumer
relations, Web marketing and licensing.
In the newly reorganized department, Roy Edmondson, who heads up Levi’s
product publicity as well as its Presence Marketing arm, now reports to
Ruff. Neither of the moves, however, likely portends major changes for
Levi’s corporate communications and public affairs team, which operates
separately from publicity and marketing.
