INSIDE THE BELTWAY: Oops! PRWeek pop quiz proves PR pros do not read as much as they should - and this is bad

Quizzes! First, George W. Bush ’flunks’ a pop quiz by a Boston reporter, being unable to provide the names of four leaders of obscure countries and one rebel faction. A pushover - Americans don’t read about Taiwan or Pakistan, and learn about India only when a Gandhi is involved. And do they read about Chechnya? When there’s a war on, to be sure, but not to learn the name of the rebel leader.

by FRANK MANKIEWICZ

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