CHERRY HILL, NJ: A potential New York/Philadelphia stronghold was created last week when IPR and STAR/Rosen announced a strategic alliance, which will likely lead to a formal merger.
CHERRY HILL, NJ: A potential New York/Philadelphia stronghold was
created last week when IPR and STAR/Rosen announced a strategic
alliance, which will likely lead to a formal merger.
The alliance, through which the two dollars 1 million agencies will
share resources and expertise, makes sense for both parties, which boast
different strengths.
The Cherry Hill, NJ-based STAR/Rosen focuses on marketing, Internet PR
and advertising, while New York-based IPR’s focus is financial,
business-to-business and IPO-related PR.
’Our two agencies have little overlap,’ said STAR/Rosen president Steve
Rosen. ’We can expand the business we already have without competing
with each other.’ Geographically, IPR clients gain lower cost services
in Philadelphia and STAR/Rosen clients secure NY representation.
Future plans include developing business information tools within the
next year, as well as joint pitches. The agencies count Aramark, Sprint
PCS and American Century Funds among their clients.
