CAMPAIGNS: Ancient PCs help sell new ones

November 22, 1999

Client: Dell Computer Corp. (Round Rock, TX)

Client: Dell Computer Corp. (Round Rock, TX)

Client: Dell Computer Corp. (Round Rock, TX)

PR Team: Fleishman-Hillard (Dallas)

Campaign: ’Search for the Oldest PC’

Time Frame: May 24 to August 19

Budget: About dollars 25,000