NORTHBROOK, IL: As part of a company-wide effort to slash dollars 600 million in annual operating expenses as it shifts some sales over to the Web, insurance giant Allstate will cut its PR department by about 25% by the start of next year.
NORTHBROOK, IL: As part of a company-wide effort to slash dollars
600 million in annual operating expenses as it shifts some sales over to
the Web, insurance giant Allstate will cut its PR department by about
25% by the start of next year.
The in-house PR team, which will be 60 strong at the end of the
reductions, has also been directed to cut expenses wherever possible.
’Some of the things that are ’nice to-dos’ we won’t be doing next year,’
said VP of corporate relations Peter Debreceny.
Debreceny is reorganizing his department into five PR teams that will
correspond with the company’s five business units. In the past, the PR
department boasted 10 teams.
Additionally, PR projects will be prioritized based on whether they help
a business unit achieve its objectives - meaning that the size of the
company’s PR operation will be closely tied to expected revenues from
those units.
Debreceny said the cuts will not impact how Allstate deals with its
current agency of record, Edelman.
