NEW YORK: Hoping to service the flood of hi-tech companies migrating eastward from Silicon Valley as well as bolster its IR capabilities, Alexander Ogilvy formally unveiled its New York City office last week.
NEW YORK: Hoping to service the flood of hi-tech companies
migrating eastward from Silicon Valley as well as bolster its IR
capabilities, Alexander Ogilvy formally unveiled its New York City
office last week.
Chris Clark, a former managing director of GCI Interactive who has been
installed as GM of the new outpost, said that New York has proved a
difficult market to crack for Silicon Valley-based agencies. ’A lot of
New York firms have opened successfully in the Valley, but few Valley
firms have opened successfully in New York. We’re hoping to reverse that
trend.’
In addition to providing support for Alexander Ogilvy clients in other
locations, the New York office has already won five of its own: Merrill
Lynch; flower retailer and marketer Gerald Stevens; Vstore.com; News
Digital Media, the interactive arm of News Corp. run by James Murdoch;
and Beauty.com.
