THINKPIECE - Full disclosure by corporations can serve the dual purpose of good PR and good business
One of the challenges we in public affairs and PR face is that new
technologies have enabled us to reach so many more people with our
messages in an increasingly wider variety of media. But in the process
of ’making news’ or developing grassroots support, some people try too
hard to create the impression of public interest. And they’re not always
forthright about their intentions.