THINKPIECE - Full disclosure by corporations can serve the dual purpose of good PR and good business

One of the challenges we in public affairs and PR face is that new technologies have enabled us to reach so many more people with our messages in an increasingly wider variety of media. But in the process of ’making news’ or developing grassroots support, some people try too hard to create the impression of public interest. And they’re not always forthright about their intentions.

by DOUG PINKHAM, president of The Public A

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