AUSTIN, TX and WESTFORD, MA: General PR and public affairs shop Read-Poland and one-person hi-tech boutique TechMarcom have announced a strategic alliance aimed at servicing tech start-ups and dot-coms with limited budgets.
AUSTIN, TX and WESTFORD, MA: General PR and public affairs shop
Read-Poland and one-person hi-tech boutique TechMarcom have announced a
strategic alliance aimed at servicing tech start-ups and dot-coms with
The alliance makes sense from a geographical perspective. Read-Poland’s
clients will have the added benefit of representation to analysts,
venture capitalists and trade publications in the Northeast, while
TechMarcom clients will gain access to general PR, public affairs
counsel, IR and the Texas market of potential business customers.
’Rather than try to create an in-house tech PR division - which didn’t
make sense because of the size of the clients we serve - we decided to
ally ourselves with someone who is doing it already,’ said Read-Poland
AE Elizabeth Freese.
Both agencies mainly service local clients, and work on a project,
hourly or small retainer basis. While the firms are not currently
collaborating on accounts, Freese said they are preparing a joint
’It’s a natural alliance,’ said TechMarcom president Jon Boroshok.
’There’s a big hi-tech belt in Austin, and Read-Poland is contacted by
small tech start-ups on a fairly regular basis.’ He added that he hopes
to form similar alliances with other agencies in the future.
Read-Poland is based in Austin, with offices in Dallas, Houston and
Washington, DC. The 20-person firm was established in 1951 and has
recently expanded its services to include Internet affiliate marketing
counsel and Web PR. Its clients include Central and South West
Corporation and Progressive Insurance.