PR TECHNIQUE INTERNAL COMMUNICATIONS - Business TV: ’I know - let’s put on a show!’ - Companies that run their own internal TV networks find them a great way to stay in touch with employees and boost morale. But it’s not ea
When Warner-Lambert and American Home Products announced a planned
merger in early November, Warner-Lambert employees didn’t need to turn
to CNN or CNBC to get the details. The company used its corporate TV
network to broadcast its own press conference to its headquarters
campus, as well as to several plants.