BOSTON: The Porter Novelli/Copithorne & Bellows alliance has already begun to pay off, with the newly formed PN Convergence Group (PNCG) capturing three hi-tech clients worth more than dollars 1 million in annual billings.
BOSTON: The Porter Novelli/Copithorne & Bellows alliance has
already begun to pay off, with the newly formed PN Convergence Group
(PNCG) capturing three hi-tech clients worth more than dollars 1 million
in annual billings.
The new business stems from joint pitches the two agencies made before
and after formalizing their merger. The clients are strategic Internet
consulting and services firm ZEFER; NewDeal, a developer and publisher
of advanced system, application and tool software for PCs; and online
custom industrial products marketplace SupplierMarket.com, which just
received dollars 40 million in its second round of financing.
According to C&B partner Tim Hurley, ZEFER (which had previously worked
with Alexander Ogilvy) selected PNCG because it was looking for an
agency with offices in San Francisco, Boston, Chicago and New York -
cities blanketed by the combined C&B/PN reach. NewDeal, on the other
hand, was searching for both hi-tech and public affairs experience,
which PN offers through its Washington, DC office. Hurley added that
C&B’s previous experience with a SupplierMarket.com competitor helped
the agency cinch that win.
