PLEASANTON, CA: TriValley Growers VP of corporate communications Steve Swasey has bailed from the struggling agricultural cooperative to take the top PR spot at PeopleSoft.
PLEASANTON, CA: TriValley Growers VP of corporate communications
Steve Swasey has bailed from the struggling agricultural cooperative to
take the top PR spot at PeopleSoft.
Swasey, who officially signed on as director of PR at the software maker
November 29, replaces Kit Robinson, who left for a pre-IPO e-commerce
start-up in July. He reports to VP of corporate communications Jeff
Pulver.
Swasey cited frustration with having to work under three different CEOs
during his four-year tenure at TriValley, a dollars 800 million
marketer, processor and grower of fruit and vegetables that competes
with Del Monte. He said he was ’thrilled’ to take on new challenges at
PeopleSoft, which has experienced financial troubles of its own over the
past year.
’This is an opportunity to work for a well-financed, entrepreneurial
company with a new CEO and a new emphasis on e-commerce,’ he said,
dismissing concerns regarding the company’s stock price, which has
dipped precipitously from its May 1998 high.
