NEW YORK: After 20 years with Burson-Marsteller, managing director Ray O’Rourke has headed for new pastures.
NEW YORK: After 20 years with Burson-Marsteller, managing director
Ray O’Rourke has headed for new pastures.
O’Rourke has joined Morgan Stanley Dean Witter as a managing director
and head of corporate affairs. He assumed his new post last month.
O’Rourke’s role will likely be a multi-faceted one. ’I got to know
Morgan Stanley as a consultant, and liked what I saw,’ he said, adding
that one of his first priorities is a program of corporate
enhancement.
While at Burson, O’Rourke was a key part of the agency’s crisis
communications team. Among his more high-profile assignments were
advising Perrier during a product recall and helping the US Olympic
Committee stem off allegations of fraud.
The agency will not replace O’Rourke, according to president and CEO of
Burson USA Joseph Fisher. ’Ray was a great friend,’ he said. ’He will be
missed.’ Fisher added that, despite not replacing O’Rourke, the
corporate financial practice is adequately staffed.
Burson’s corporate financial clients include Unilever and The World
Bank.
