WASHINGTON, DC: Industry legend Bill Novelli is leaving the Campaign for Tobacco Free Kids to become one of the top PR players at the American Association for Retired Persons.
WASHINGTON, DC: Industry legend Bill Novelli is leaving the
Campaign for Tobacco Free Kids to become one of the top PR players at
the American Association for Retired Persons.
Novelli, who co-founded Porter Novelli in 1972, will become the AARP’s
associate executive director for public affairs on January 3. The post
encompasses a wide array of PR activities, ranging from legislation and
public policy to organizational relations. Previously, those functions
had been managed separately.
’The way I see it, this is communications in the broadest sense,’
Novelli said. ’It should and will play a central role.’
AARP is already a widely respected - even feared - name on Capitol Hill
because of its lobbying prowess and 33 million members. Fortune’s poll
of Beltway insiders once again named it the most influential lobby in
DC.
