MEDIA - Good Housekeeping: not just the mag for your mom - Classic GH has entrenched itself with women aged 30 to 55. But as Claire Atkinson finds out, the magazine is undergoing a facelift

Clean, spacious offices are just what you’d expect at the 114-year-old Good Housekeeping: the orderly desks and lemon walls make the place seem too neat to be a magazine. At the same time, the title your mother may have read is trying hard to shed its ’earnest’ image. Jennifer Aniston was a surprising choice for the cover girl on a recent edition.