Hi-Tech PR - Agencies play name game but who wins? - Over the past month, Porter Novelli joined forces with C&B to form the PN Convergence Group, TSI divided into three separate agencies under GlobalComm, and Cunningham split into six distinct compa

’It’s all about building and maintaining the brand.’ Hi-tech PR firms have hammered this mantra into clients’ minds for years, but a recent spate of agency name changes suggests that this principle has gone right out the window.