Hi-Tech PR - Agencies play name game but who wins? - Over the past month, Porter Novelli joined forces with C&B to form the PN Convergence Group, TSI divided into three separate agencies under GlobalComm, and Cunningham split into six distinct compa
’It’s all about building and maintaining the brand.’ Hi-tech PR
firms have hammered this mantra into clients’ minds for years, but a
recent spate of agency name changes suggests that this principle has
gone right out the window.