TORONTO: Canadian hi-tech specialist High Road Communications has restructured to exploit some of the fastest-growing technologies in the marketplace.
TORONTO: Canadian hi-tech specialist High Road Communications has
restructured to exploit some of the fastest-growing technologies in the
marketplace.
The firm has created four new divisions: emerging technologies;
e-commerce and Internet applications; telecom/datacom and hardware; and
B-2-B and e-business software.
’We wanted to prove to prospective clients that we really know the
business,’ said High Road managing partner Rick Doyon. ’We feel that the
four divisions we have created are the hottest in technology today, and
that it is the best way for us to go forward in 2000.’
To manage these new divisions, the agency created its first VP
positions, promoting senior executives Monta Kerr-Johnson to lead the
e-commerce group and Cathy Browne to head up emerging technologies.
Doyon will manage the telecom/datacom arm, while senior partner Mia
Wedgbury will direct the B-2-B division.
According to Doyon, the agency is expected to double in size by the end
of 2001, from its 1999 totals of 26 staffers and an expected dollars 2.7
million Canadian in fee income to 50 employees and dollars 6 million.
Clients include the Canadian operations of Lucent Technologies, AOL and
Pitney Bowes.
