CAMBRIDGE, MA: Less than six months after joining Blanc & Otus, Reed Goodman has announced that he will be returning to The Weber Group, where he was employed before his B&O tenure.
CAMBRIDGE, MA: Less than six months after joining Blanc & Otus,
Reed Goodman has announced that he will be returning to The Weber Group,
where he was employed before his B&O tenure.
Goodman, who resumes his Weber career as an SVP on January 3, does not
regret the quick changes. ’I had a great opportunity to go from one good
agency to another,’ he said, citing the chance to work with Weber east
coast GM Jamie Pearson as a major factor behind his decision.
While Pearson said that the agency is still determining which accounts
Goodman will lead, his responsibilities will include client service and
mentoring Weber employees. ’We’re delighted to have him back,’ she said.
’He’s a solid, seasoned communications professional.’
Goodman will be missed at B&O, according to SVP and Cambridge office GM
Dan Kaferle. ’Reed has tremendous skill,’ he said. ’We’ve been
experiencing some explosive growth and he was a part of that. I
personally will miss a great sounding board and colleague, but we’ll try
to minimize the impact on the office as much as possible and move
Goodman, an SVP, was responsible for B&O’s beautyjungle.com and Compaq
accounts, as well as helping Kaferle to run the Boston office.
While Kaferle has not yet hired Goodman’s replacement, he said that he
does have some people in mind for the position and expects to hire from
outside rather than promoting from within. ’It’s important that we get a
person in here who has a mixture of Internet start-up and larger account
experience,’ he said.
Prior to his stints at Weber and B&O, Goodman was part of the PR and
branding teams charged with maintaining the image of Digital Equipment
Corp. He also served as a speechwriter for Digital chairman and CEO