WASHINGTON, DC: Former PBS PR executive Elise Adde is joining Goodman Media as president of a new Washington, DC office due to open next year.
WASHINGTON, DC: Former PBS PR executive Elise Adde is joining
Goodman Media as president of a new Washington, DC office due to open
next year.
Adde was previously SVP of communications at DC PBS affiliate WETA,
where she oversaw all advertising and branding issues for the station.
To partially fill the void left by her departure, the station has
promoted Mary Stewart to VP of corporate communications.
High on Adde’s list of priorities for the first quarter of 2000 are the
creation of a dot-com division and new hires to meet anticipated
demand.
One of Adde’s first clients will be her former employer, though she is
also expected to service many of Goodman’s top media clients, including
MacNeil/Lehrer Productions, Discovery Networks, Feld Entertainment and
law firm Arter & Hadden.
Before joining PBS, Adde was a chief communications strategist at the
National Cable Television Association. She has also worked with Goodman
founder Tom Goodman on ABC’s World News Tonight with Peter Jennings and
served as assistant press secretary to Sen. J. Bennett Johnston.
