CORONA, CA: Creamer Dickson Basford (CDB) bolstered its Southern California operations late last month with the acquisition of CSP Communications, a 15-person, dollars 1.6 million firm.
CORONA, CA: Creamer Dickson Basford (CDB) bolstered its Southern
California operations late last month with the acquisition of CSP
Communications, a 15-person, dollars 1.6 million firm.
CDB, a New York-based agency owned by Havas Advertising, has had an
office in nearby Irvine, CA since 1996. Together, the CDB and CSP
operations will have about 22 employees and more than dollars 2.5
million in combined annual billings.
CSP co-owners Christopher Perez and Scott Smith will head the newly
merged agency, which will assume the CDB moniker. Financial details of
the deal were not disclosed.
The merger adds a range of clients to the CDB roster, including Toyota
Motorsports, Price Pfister and Pioneer New Media. The firm will also
handle regional work for the Coors Brewing Company and Sprint PCS.
CSP is just the first of several acquisitions CDB has in the works,
according to chairman and CEO Darryl Salerno. A full-service agency with
more than 70 employees nationwide, CDB has reportedly been seeking to
add a hi-tech agency to its stable.
’Our goal is to expand our geographical coverage and product offerings
across the US,’ Salerno said.
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