CYPRESS, CA: Bandai America, marketer of such popular toys as Power Rangers action figures and Tamagotchi virtual pets, has tabbed Porter Novelli as its PR agency of record. The firm replaces Hill & Knowlton.
CYPRESS, CA: Bandai America, marketer of such popular toys as Power
Rangers action figures and Tamagotchi virtual pets, has tabbed Porter
Novelli as its PR agency of record. The firm replaces Hill &
Knowlton.
The Bandai account, which will include corporate PR as well as marketing
and promotional support for specific product lines, will be based out of
PN’s Los Angeles office.
According to EVP and COO Brian Goldner, Bandai chose to switch from H& K
because of PN’s dedicated Youth Marketing practice.
’Porter Novelli has the demonstrated the skills, discipline and
experience in youth marketing that we need,’ he explained.
The world’s third-largest toy company, Bandai is best known in the US
for its action figure lines based on top-rated children’s TV shows.
Porter Novelli’s LA office boasts approximately 45 staffers and acts as
headquarters for the agency-wide Youth Marketing practice, headed by
Barbara Parsky and Wendy Watson.
