CHICAGO: Private equity firm GTCR Golder Rauner has teamed up with former CommonHealth CEO Gil Bashe to form a new healthcare marketing services network.
CHICAGO: Private equity firm GTCR Golder Rauner has teamed up with
former CommonHealth CEO Gil Bashe to form a new healthcare marketing
Fueled by dollars 60 million in equity financing, the network is
expected to launch in January, at which time its name will be announced.
Bashe will serve as CEO of the new organization.
The healthcare-specific network will be comprised of several member
companies (including PR firms and ad shops) and will focus on seven core
markets: US, UK, France, Germany, Italy, Spain and Canada.
In some cases, the member companies will be existing enterprises, but
Bashe was quick to note that he plans to invest in start-up teams as
’We want to tap into the best talent and let them continue to be
Bashe has ambitious plans for the network, projecting that it will reach
dollars 1 billion in revenue within the next five years. He hopes to
capitalize on two major trends: the globalization of pharmaceutical
brands and the ’customer-ization’ of healthcare patients (i.e. from a
service perspective, viewing patients as customers).