GOLDEN, CO: New Global Telecom (NGT), a facilities-based telecom provider, is on the hunt for its first-ever PR agency.
GOLDEN, CO: New Global Telecom (NGT), a facilities-based telecom
provider, is on the hunt for its first-ever PR agency.
According to director of sales operations Julie Buchanan, NGT does not
currently have any firms in mind and is open to suggestions about the
potential size of its PR budget.
’We’re privately held and we’ve kept all of our information close, but
we want to let people know that we exist,’ said Buchanan. ’We’re looking
for recognition within the telecom industry and the entrepreneurial
world, because we think that we have a great entrepreneurial story to
tell.’
Given that the company may go public next year, an awareness push within
the investor and analyst community is likely as well.
NGT, which has no in-house marketing or PR department, has not
previously done any PR in its three-year history.
Buchanan said the company is looking for a firm that has a successful
track record with small- and mid-size telecom companies, as well as a
broad knowledge of Internet technological developments and a strong
relationship with US telecom, Internet and financial business
publications.
She added that the company hopes to find a firm with a culture and size
(100-200) similar to its own. ’We don’t want a slow and traditional
firm,’ she said. ’We want someone progressive, aggressive, innovative
and straightforward.’
NGT plans to invite approximately six firms to do an hour-long
presentation on their capabilities, current and past accomplishments,
credentials and preferred working relationship. Two or three will be
invited back for a second round, where they will be expected to present
specific strategic and tactical ideas.
Second-round firms who are not awarded the account will be paid dollars
5,000 for their efforts. NGT expects to reach a decision by the end of
January.
