Kelly Cutrone and Jen Gross, co-founders of the LA-based People’s Revolution, are fearless, very literary and just a little bit nuts. With a client roster that ranges from AllPets.com to Radiohead’s Meeting People Is Easy tour documentary, these traits probably serve them well.
Kelly Cutrone and Jen Gross, co-founders of the LA-based People’s
Revolution, are fearless, very literary and just a little bit nuts. With
a client roster that ranges from AllPets.com to Radiohead’s Meeting
People Is Easy tour documentary, these traits probably serve them
What makes your agency work? Kelly: a combination of empirical vision
and bohemian heart. This is not a company where the owners are out
getting a facial while 21-year-olds are making cold calls. Jen and I
handle all aspects of the business, from pitching and securing press to
We’ve also received notoriety as Gen X and Y specialists - hopefully,
that’s not based on how we dress or look!
How do you make a difference? Kelly: too many publicists assume an
unapproachable demeanor, wielding cell phones and Palm Pilots like Uzis.
Many of our clients come to us after several shattering PR
relationships. We’re not afraid to add humor, color and edge to a
’Stepford Wife’ world.
What was your most embarrassing moment? Jen: I was working the Rock and
Roll Hall of Fame event in 1988, and part of my job was to escort the
three remaining Beatles to their seats. I was such a huge fan and so sad
that John was not there that I burst into tears while seating them.
How did you get into PR? Jen: While working at Sire Records, I dealt
with the PR department. A friend called and said there was a label
called TVT records that had just signed Nine Inch Nails, and was looking
for a publicist. I got the job, then called every publicist I knew and
asked, ’How do you do press?’
What will be the next big thing to hit PR and why? Kelly: Karma! All the
lies that publicists tell will coagulate and form a ghost-like creature
that will haunt them - the ghost will assume the character of a 24-hour
televangelist who will have all of the offenders’ e-mail addresses and
What is your favorite sport? Kelly: signing clients for over dollars
10,000 per month.
With which historical figures do you identify? Jen: Pinocchio and
Who put the ’bomp’ in the ’bomp shoo bomp shoo bomp?’ Kelly: either
Charles Kuralt or Kenneth Cole.
What are the first questions you ask a potential assistant in an
Kelly: How do you feel about getting a woman a cup of coffee? And by the
way, do you like Boston Terriers?
What will you do when you retire? Jen: sleep.