NEWS BRIEFS

NEW YORK: Ogilvy has added John Lovallo to head the financial communications arm of the firm’s corporate practice. Lovallo, who joins as an SVP, was previously SVP/IR practice director at Makovsky & Co., where he worked on the Rx.com, Trigon Healthcare and MEDE America accounts. At Ogilvy, he will advise pre- and post-IPO companies, as well as developing strategies for a broad range of financial clients.

by JOHN FRANK

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