NEW YORK: Ogilvy has added John Lovallo to head the financial
communications arm of the firm’s corporate practice. Lovallo, who joins
as an SVP, was previously SVP/IR practice director at Makovsky & Co.,
where he worked on the Rx.com, Trigon Healthcare and MEDE America
accounts. At Ogilvy, he will advise pre- and post-IPO companies, as well
as developing strategies for a broad range of financial clients.