LOUISVILLE: Healthcare and life sciences giant Humana has named Mark Mathis as its Green Bay, WI-based manager of media relations.
LOUISVILLE: Healthcare and life sciences giant Humana has named
Mark Mathis as its Green Bay, WI-based manager of media relations.
Mathis, formerly a general assignment reporter at an NBC affiliate in
Spokane, WA, has been charged with raising Humana’s visibility in the
media - a challenging task, given the competition among healthcare
companies for airtime and column inches.
According to Mathis, the Louisville-based Humana serves about 400,000
preferred provider organization (PPO) members in Wisconsin, primarily
concentrated in the Madison and Green Bay regions.
Mathis will report to director of corporate communications Dick Brown
and Green Bay operations chief Greg Rotherham.
Of the media relations team’s 10 members, four boast journalism
backgrounds. Mathis decided to relocate to Green Bay after his fiancee,
also a television journalist, accepted a position as a reporter for a
local ABC affiliate.