The clamor for media attention by competing dot-coms has reached such deafening levels these days that companies are going to the ends of the earth to rise above the noise.
The clamor for media attention by competing dot-coms has reached
such deafening levels these days that companies are going to the ends of
the earth to rise above the noise.
ImportNow.com, a San Jose-based start-up that sells indigenous,
hand-crafted artifacts from around the world, actually plucked a
62-year-old tribesman from a remote village in Papua New Guinea to act
as a human ’visual’ for its recent bi-coastal press tour.
Zacharias Kram, whose tribal carvings are for sale on ImportNow.com,
hails from a remote riverside village with no electricity, telephones or
running water. Yet he managed to make the rounds of Manhattan, DC and
San Francisco in 10 days to greet representatives from some of the
biggest media outlets in the world.
Accompanied by a translator, ImportNow.com CEO John Chen, a PR rep from
The Spiral Group and a handful of other company executives, Kram
successfully schmoozed reporters from CNNfn, Fortune, USA Today and
Yahoo Internet Life - all of whom promptly devoted coverage to the
one-month-old web site.
It’s unlikely Kram will ever see any of the hits he helped score for
ImportNow.com, however. He’s already back in his village, detoxing from
all the media training.
