NEW YORK: With companies clamoring for PR help, the Council of Public Relations Firms just made the search process a little easier.
NEW YORK: With companies clamoring for PR help, the Council of
Public Relations Firms just made the search process a little easier.
The Council last week unveiled ’Find-a-PR-Firm,’ a free interactive
online service that helps organizations find PR counsel and assists PR
pros in their job hunts.
The service, found on the Council’s web site, searches using any
combination of key capabilities - size, geographical coverage, industry
experience and specialty focus - to create a short list of firms from
the organization’s roster of 111 members. The service also offers links
to each firm’s web site and e-mail addresses of firm CEOs and other
’We developed this during the summer as a convenience, but we soon found
out how useful it was,’ said Council prexy Jack Bergen.
But Find-a-PR-Firm is limited in that it only includes members of the
Council, which requires that firms be in business for at least three
years before gaining membership. For example, a search for a technology
firm with less than 50 employees, and dollars 2 to dollars 5 million in
fees that handles consumer marketing, corporate image and interactive PR
found only one firm in the San Francisco/Silicon Valley area.
AltaVista communications director David Emanuel said he was impressed by
the search function, but added that the industry sector expertise
category should include separate listings for Internet and
Find-a-PR-Firm should also prove useful to job seekers, and Bergen said
the Council is going to shift the service’s focus from ’the acquisition
of business to the acquisition of talent’ in the coming year.