ANALYSIS: Measurement Standards - Will Nielsen score in standards crusade? When a company like Nielsen enters the PR measurement race, people stand up and take notice. But can the research titan do any better at solving the industry’s most vexing
Last week’s splash that Nielsen Media Research has agreed to share
its coveted demographic measurement data with Porter Novelli generated
substantially more buzz than your average industry revelation. Why? In
announcing it, the agency trumpeted the magic words guaranteed to get
the research folks in a tizzy: Holy Grail.