ANALYSIS: Measurement Standards - Will Nielsen score in standards crusade? When a company like Nielsen enters the PR measurement race, people stand up and take notice. But can the research titan do any better at solving the industry’s most vexing

Last week’s splash that Nielsen Media Research has agreed to share its coveted demographic measurement data with Porter Novelli generated substantially more buzz than your average industry revelation. Why? In announcing it, the agency trumpeted the magic words guaranteed to get the research folks in a tizzy: Holy Grail.

by LARRY DOBROW

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