Chilton ’Chick’ Goebel, Jr., a mainstay of the Philadelphia PR scene for years, devotes quite a bit of his Q&A to dumping on the very notion of filling out a questionnaire. Hey, no one forced you to participate, pal.Still, given the happy-go-lucky responses we usually receive, the cynicism is refreshing.
Chilton ’Chick’ Goebel, Jr., a mainstay of the Philadelphia PR
scene for years, devotes quite a bit of his Q&A to dumping on the very
notion of filling out a questionnaire. Hey, no one forced you to
participate, pal.Still, given the happy-go-lucky responses we usually
receive, the cynicism is refreshing.
Describe the company you work for The name of the company is
It’s a monopoly.
Tell us something interesting about your agency
It’s got my name on the door.
What were your most embarrassing moments or biggest failures?
Answering this questionnaire, reading O’Dwyer’s.
How did you get into PR?
In the early days, when an Underwood typewriter was on every desk and a
yellow number-two pencil was the editing tool of choice, I studied
Looking forward to maintaining a regular diet of food, I surveyed the
employment possibilities for an English major and uncovered the practice
of PR. I eventually connected with DuPont and the rest is history.
What would you like to change about the PR industry?
First, PR is not an industry - it is a profession. Anyway, we need to do
more to qualify those who can claim to be PR practitioners. Sure, we
have APR, fellow and PhD programs, but 400,000 people hold themselves
out to be in the PR ’industry.’
What will be the next big thing to hit PR, and why?
PR will be accepted as a profession because the younger generation is
getting better training, and because people are becoming more focused on
relationships than on ’products’ and ’price.’ This may not happen in my
lifetime, but it will happen.
How did you get where you are today?
I never left the house.
What would you do if you didn’t do what you do?
If I didn’t do what I do, I’d be somebody else and I kinda like who I
am. But, if I were someone else, I’d rule a country without
With which historical figure do you identify?
Moses. He understood the importance of relationships.
What would you do on a desert island?
Contemplate all of the relationships I have experienced in my life.
What are your hobbies?
Reading and sports. And answering questionnaires.
What will you do when you retire?
Answer questionnaires. And in my free time, I will look for ways to help
people learn to relate with one another.
What is the secret of your success?
Practicing what I preach.