Media Watch: It’s not fun and games for toy e-tailers this holiday

Last year was considered by many to be the first e-Christmas - the year that the Internet met with Christmas shopping. As e-Christmas enters its second season, there are now a slew of ’e-tailers’ hoping to cash in on the online retail toy market. Analysts forecast that the online retail market may reach as much as dollars 15 billion this holiday season, as online shopping becomes more mainstream this year.