PASADENA, CA: Trading in the glitzy world of entertainment publicity for the brave new world of a hi-tech start-up, former MTV Online and DreamWorks marketing pro Tonya De Gance has joined Homepage.com as VP of marketing.
PASADENA, CA: Trading in the glitzy world of entertainment
publicity for the brave new world of a hi-tech start-up, former MTV
Online and DreamWorks marketing pro Tonya De Gance has joined
Homepage.com as VP of marketing.
De Gance spent the past year as director of marketing and promotions for
MTV Online, a role in which she oversaw all advertising, press
promotions and loyalty programs. She left the network in September.
’I wanted to work for a start-up where I could make a difference
building a brand, versus just working with an existing brand,’ she
said.
In her new post at Homepage.com, an idealab! company that provides
technology for users to create individual home pages, De Gance will be
responsible for all aspects of marketing and communications, including
PR. She plans on hiring a PR manager within the next few months to work
directly with the company’s agency of record, Los Angeles-based
mPRm.
De Gance’s departure likely had little effect on the PR corps at MTV
Online, which has been undergoing a huge reorganization over the past
two months. The company recently hired two new PR managers, Graham James
and Deirdre McNamara, who report to VP of com-munications Mark Pasetsky
(PRWeek, Nov. 15).
