WASHINGTON, DC: Fleishman-Hillard has taken a new tack in order to secure more hi-tech business in California and hype its public affairs capabilities: hitting the road with an entourage that includes DC heavy-hitters like Newt Gingrich.
WASHINGTON, DC: Fleishman-Hillard has taken a new tack in order to
secure more hi-tech business in California and hype its public affairs
capabilities: hitting the road with an entourage that includes DC
heavy-hitters like Newt Gingrich.
Gingrich and David Eisner, AOL’s VP of corporate relations, were two of
five participants in ’From the Hill to the Valley: How Washington
Policymakers Are Molding the New Medium and Affecting Your Bottom Line,’
a seminar held earlier this month in Menlo Park, CA.
The by-invitation-only discussion attracted an audience of approximately
50 CEOs, venture capitalists and attorneys specializing in technology,
according to Fleishman SVP Jon Haber. He said the goal of the session
was to explain ’what this beast of Washington was and how it fit into
their lives.’ While Haber claimed the agency picked up two new hi-tech
clients as a direct result of the meeting, he refused to divulge their
The session surveyed existing legislation relevant to the hi-tech
leanings of the audience, and also legislation that might be considered
during the next session of Congress.
The motivation behind what Fleishman DC general manager Paul Johnson
described as a ’long-term-initiative road show’ was to let fast-growing
tech companies know how their business is affected by legislation and
government regulation. ’Learn the language of DC,’ Gingrich told the
’The technology industry does not explain itself well, and it’s too busy
inventing and not communicating.’
Based on the seminar’s success, Fleishman has planned a second ’Hill to
the Valley’ road show in California during March, shortly after the new
session of Congress begins. In addition, planning is underway for a
’Hill to the Street’ event designed to reach New York’s financial