WASHINGTON, DC: Burson-Marsteller added further public affairs muscle last week by hiring former White House deputy press secretary Barry Toiv.
WASHINGTON, DC: Burson-Marsteller added further public affairs
muscle last week by hiring former White House deputy press secretary
Barry Toiv.
Toiv, who will assume the newly created post of managing director in the
firm’s Washington office next month, becomes the latest in a string of
DC insiders to accept a post with Burson over the last few years. The
agency is banking on Toiv’s understanding of complex economic and
budgetary issues to further cement its position as one of DC’s leading
lobby shops.
Though Toiv declined to discuss other opportunities he considered,
Burson US public affairs chair Cynthia Hudson quipped, ’I think it’s
safe to assume that Barry was highly sought-after.’
Toiv is the latest in a parade of pros who have jumped the
public/private sector fence into Burson’s backyard. Others include Amy
Weiss, former deputy secretary to the president; former Department of
Justice staffer Julie Anbender; and Richard Mintz, formerly with the
Department of Transportation.
