ANALYSIS: Publicity stunts - Moran: stunt father or outdated prankster?
James Sterling Moran, the paragon of the publicity stunt, died
October 18 at the age of 91. He left behind a legacy of sheer nerve that
put him somewhere among P.T. Barnum, Edward Bernays and Ben Sonnenberg
as the nerviest PR people of all. But was Moran just a then-creature or
is he one for the ages? Isadore Barmash examines the question