New Lucozade Energy owner Suntory appoints Unity to consumer PR

Unity has landed the UK consumer PR account for Lucozade Energy in the wake of the brand's sale to Japanese drinks group Suntory.

Lucozade Energy: new 'Yes Moment' ad campaign started this month
Lucozade Energy: new 'Yes Moment' ad campaign started this month

Lucozade and Ribena are now under new ownership following the completion of a £1.35bn deal between GlaxoSmithKline and Suntory.

There was no incumbent on the Lucozade Energy account and Unity, which already works on Ribena, was appointed without a pitch.  

Lucozade Sport, which was also bought by Suntory, remains a separate account handled by Speed.

In addition the trade PR account for Lucozade and Ribena remains with Cirkle.

Lucozade and Ribena in-house marketing and PR staff are understood to have transferred over from GSK to Suntory, including Lucozade marketing manager Lesley Stonier.

Stonier said: "We were immediately impressed by Unity’s deep think and obvious ability to deliver engaging and insightful PR brand strategy."

Unity’s brief is to boost the brand’s awareness among 16- to 24-year-olds through a series of creative PR campaigns based around music, spontaneity and the brand’s ‘Yes Moment’ thinking – the moment when the energy flows and everything clicks.

It is believed Unity remains employed by GlaxoSmithKline on brands including Aquafresh and Beechams.

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